News

June 11, 2010

Bicycle® Playing Cards introduces new 809™ Mandolin Back™ Playing Cards

~ World’s Most Popular Playing Cards ~
Reveals New Deck designed for Card Artists


(Erlanger, KY, June 11, 2010) – Just the right touch, feel, look, snap and cut are key for the perfect deck.  Bicycle® Playing Cards today announced the 809™ Mandolin Back™  deck, a new innovation from the leader in playing cards.  Bicycle® Playing Cards are manufactured by The United States Playing Card Company (USPCC).

The new deck withstands the wear and tear of the most discerning card aficionado – from shuffling, to dealing to spreading and fanning – and is made using the same premium standards as the popular 808® playing card line. The card back design features a mandolin playing angel set within a design similar to the classic 808 Rider®Back design.

In addition to the new Bicycle® 809™ Mandolin Back™ playing cards which will be available later this year, USPCC will also continue producing the very popular Bicycle® 808® Rider® Back decks for card artists and magicians around the world.

“I've been working closely with USPCC for nearly two decades to optimize the tactile aesthetics and physical qualities of their playing cards,” said master card artist Richard Turner.  “The Bicycle 809 Mandolin Back deck is USPCC at the top of their game. The new deck feels like an extension of my hands.  With the superior USPCC quality card and contemporary Mandolin Design, this is destined to become the deck of choice for card artists.”

Astonishment artist Paul Harris worked along side the USPCC design team to create a new Bicycle® Playing Card back that's comfortably familiar yet has an innovative contemporary look.

“We are very pleased with the outcome of our collaboration with Richard whose understanding of optimizing card performance makes this deck an excellent fit for the card artist community,” said Doug Kruep, vice president and general manager, Games and Arts & Crafts, Jarden Leisure & Entertainment, a subsidiary of Jarden Corp.

About United States Playing Card Company
The United States Playing Card Company is the leader in the production and distribution of premier brands of playing cards, including BEE®, BICYCLE®, AVIATOR®, HOYLE®, KEM® and CONGRESS® playing cards. BICYCLE®  has been the best selling playing card brand in the world for more than 100 years. Founded in 1867, the company manufactures, markets and distributes playing cards, children's card games, collectible tins, puzzles and card accessories. BEE®, BICYCLE®, AVIATOR®, HOYLE®, KEM®, CONGRESS®, and all associated marks and designs are trademarks of The United States Playing Card Company. For more information, visit http://www.usplayingcard.com. USPC is a subsidiary of consumer products giant Jarden Corporation (NYSE:JAH).

About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia(R), Berkley(R), Campingaz(R) and Coleman(R), Fenwick(R), Gulp!(R), JT(R), K2(R), Marker(R), Marmot(R), Mitchell(R), Penn(R), Rawlings(R), Shakespeare(R), Stearns(R), Stren(R), Trilene(R), and Volkl(R); Consumer Solutions: Bionaire(R), Crock-Pot(R), FoodSaver(R), Health o meter(R), Holmes(R), Mr. Coffee(R), Oster(R), Patton(R), Rival(R), Seal-a-Meal(R), Sunbeam(R), VillaWare(R) and White Mountain(R); and Branded Consumables: Ball(R), Bee(R), Bicycle® (R), Crawford(R), Diamond(R), Dicon(R), First Alert(R), Forster(R), Hoyle(R), Kerr(R), Lehigh(R), Leslie-Locke(R), Loew-Cornell(R) and Pine Mountain(R). Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com

Bicycle® Playing Cards to Donate Profits Raised From Special

Edition “Hope for Haiti” Decks to Earthquake Relief Efforts

~ Special edition deck celebrates Haitian spirit and will support emergency relief ~


Erlanger, KY, February 1, 2010 – The United States Playing Card Company (USPC), makers of Bicycle® Playing Cards, today announced it is supporting relief efforts in the aftermath of the Haiti earthquake.  The Company will donate 100 percent of its profits, up to $1 million, from its Bicycle® “Hope for Haiti” edition to Americares®, a nonprofit organization providing disaster relief to Haiti.

“We have created the “Hope for Haiti” deck in support of relief efforts in the aftermath of the Haiti earthquake, thereby offering people another way to contribute to this cause,” said Phil Dolci, president of USPC, a subsidiary of Jarden Corporation.  “Our focus is on providing help to those who are trying to rebuild their lives after this very significant tragedy through the work of the Americares® organization.”

The Bicycle® “Hope for Haiti” deck will be sold primarily online at www.amazon.com, www.kardwell.com, www.brybelly.com, www.pokerchipswholesale.com, www.trademarkpoker.com and www.aceking1.com for under $10 per deck.  The special edition deck features a ribbon of hope and the Haitian flag on the card backs.

The United States Playing Card Company and the “Hope for Haiti” playing card deck is not associated with Hope for Haiti, Inc. or Hope for Haiti Now.

About BICYCLE®
BICYCLE® Playing Cards, the world's best selling brand and product of The United States Playing Card Company (USPC), has been bringing families and competitive players together for more than 120 years. USPC is a leader in the production, distribution and marketing of premier brands of playing cards, children's card games, collectible tins, puzzles and card accessories, including: BEE®, BICYCLE®, AVIATOR®, HOYLE®, KEM® and CONGRESS®. For more information, visit http://www.Bicycle®cards.com or http://www.usplayingcard.com. USPC is part of the Branded Consumables segment of consumer products leader Jarden Corporation.

About The United States Playing Card Company
The United States Playing Card Company is the leader in the production and distribution of premier brands of playing cards, including BEE®, BICYCLE®, AVIATOR®, HOYLE®, KEM® and CONGRESS® playing cards. BICYCLE® has been the best selling playing card brand in the world for more than 100 years. Founded in 1867, the company manufactures markets and distributes playing cards, children's card games, collectible tins, puzzles and card accessories and is part of the Branded Consumables segment of Jarden Corporation (JAH). BEE®, BICYCLE® ®, AVIATOR®, HOYLE®, KEM® and CONGRESS® are registered trademarks of The United States Playing Card Company. For more information, visit http://www.Bicycle®cards.com.

About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products. Jarden operates in three primary business segments through a number of well-recognized brands, including: Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz® and Coleman®, Fenwick®, Gulp! ®, JT®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, Dicon®, First Alert®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Loew Cornell® and Pine Mountain®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com.

About AmeriCares®
AmeriCares® is a nonprofit international disaster relief and humanitarian aid organization, which delivers medicines, medical supplies and aid to people in crisis around the world.  Since it was established in 1982, AmeriCares® has distributed more than $9.0 billion in humanitarian aid to 137 countries.  For more information, visit www.AmeriCares.org.