Over the past few decades, countless television shows and movies have included cards made by The United States Playing Card Company.
One of our favorite films with a USPC cameo is Cool Hand Luke, starring Paul Newman as an anti-establishment character assigned to a Florida prison road gang in the 1960’s. After losing, but enduring, in a fight with the leader of the prisoners (played by George Kennedy), Newman engages in a famous scene involving a card game.
While playing stud poker, Newman successfully bluffs out the other prisoners one at a time until he wins the pot. When his hand is revealed, the players see that Newman stayed in with “nothing.” The cards in use during the game? They were “Bee” ® (No. 67) cards made by The United States Playing Card Company.
The line that ends this classic scene? “Yeah, well, sometimes nothin’ can be a real cool hand.”