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Strategic Alliance with theory11

Posted on April 29, 2011 in Press Releases

The United States Playing Card Company (USPC), makers of Bicycle® Playing Cards, is pleased to announce a partnership with theory11 to evolve the company’s playing card product line to appeal to a new generation of consumers. Under this strategic alliance, we will work with theory11 to create a line of playing cards as well as online content.

The goal of this strategic alliance is to combine theory11′s creativity with USPC’s unrivaled distribution power. Accordingly, under this alliance, we will work together to innovate in the areas of web development, playing card design, marketing, and brand enhancement. We are extremely excited to work with theory11 to propel our creative output into the hands of new playing card enthusiasts around the world.

In order to remain relevant in today’s world, it’s critical for us to continually evolve the playing card product line, and we believe that this strategic alliance will do just that.

About theory11: theory11 is internationally known as the most respected destination for magic training online. Composed of a team of the most influential minds in the conjuring arts, theory11 produces and publishes instructional magic trick videos and designs high-end, premium playing cards. Founded in 2007, theory11 has quickly risen to the top of the industry, showcasing its creativity, passion, and expertise in the field of magic, cardistry, and playing card design. For more information, visit http://www.theory11.com. 

About The United States Playing Card Company: The United States Playing Card Company is the leader in the production and distribution of premier brands of playing cards, including Bee®, Bicycle®, AVIATOR®, HOYLE®, KEM® and CONGRESS® playing cards. Bicycle® has been the best selling playing card brand in the world for more than 100 years. Founded in 1867, the company manufactures, markets and distributes playing cards, children’s card games, collectible tins, puzzles and card accessories and is part of the Branded Consumables segment of Jarden Corporation (JAH). BEE®, Bicycle® ®, AVIATOR®, HOYLE®, KEM® and CONGRESS® are registered trademarks of The United States Playing Card Company. For more information, visit http://www.bicyclecards.com